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Adidas has long been a brand synonymous with innovation, style, and bold collaborations, but few partnerships have made as much of an impact in the world of footwear as the one between the German sportswear giant and visionary designer Jeremy Scott. Together, they’ve revolutionized sneaker culture, pushing boundaries and challenging the norms of traditional footwear design. One of the most iconic creations to come out of this partnership is the Jeremy Scott x Wings 3.0 'Solid Gold' sneaker—a design that blends audacity with luxury in a way that only Scott and Adidas could.
The Jeremy Scott x Wings 3.0 ‘Solid Gold’ is more than just a sneaker—it’s a statement. The sneaker features an upper made from patent gold metallic leather, giving it a flashy, high-fashion edge. It’s not just about standing out in a crowd, though; the 3.0 version of the Wings sneaker takes the bold concept of Adidas high tops with wings to an entirely new level. Scott's designs have always had a tendency to challenge conventional thinking, and the Wings sneakers, which have become something of a signature for him, are no different. In this article, we’ll explore the evolution of the Adidas Wings sneakers, focusing on the ‘Solid Gold’ edition, and delve into the significance of this iconic collaboration.
The Evolution of the Adidas Wings Sneakers
The Adidas Wings line, introduced in the late 2000s, is one of the most famous collaborations in sneaker history, blending high-fashion aesthetics with the sportswear legacy of Adidas. These sneakers are often characterized by their bold designs, which incorporate large, wing-like attachments on the sides. These wings are more than just a design feature—they represent freedom, creativity, and a certain level of rebelliousness, which are core themes in Jeremy Scott’s work.
The Early Years: Introducing the Wings
The first Adidas sneakers with wings, released as part of the Jeremy Scott collaboration, came onto the scene in 2008. The original concept was inspired by the Greek mythological figure Hermes, the messenger god, who is often depicted with winged sandals. Jeremy Scott, known for his wild imagination and avant-garde designs, took this mythological reference and turned it into a bold fashion statement by adding literal wings to the sides of high-top sneakers.
The success of these sneakers was immediate. The attention-grabbing design, combined with the high-profile collaboration with Jeremy Scott, made the Adidas Wings sneakers a sensation. Initially, the wings were styled in a variety of materials, from metallic leather to furry textures, and the color schemes ranged from classic black and white to vibrant, flashy tones. The Wings sneakers were released in a number of different versions, but it was the introduction of the Wings 2.0 model that truly cemented the sneaker’s place in fashion history.
Jeremy Scott x Wings 2.0
The Jeremy Scott x Wings 2.0 was a direct evolution of the original design, taking the winged aesthetic to even greater heights (pun intended). Released in 2010, the Wings 2.0 featured more intricate and dynamic wing designs, with some models sporting oversized, fully detachable wings for an even more dramatic look. These sneakers were no longer just about making a bold fashion statement—they were about creating a wearable piece of art.
The success of the Wings 2.0 helped solidify Scott's status as a true innovator in the footwear industry. While the wings were still the defining feature, the shoes themselves were crafted with greater attention to comfort and performance. This shift marked a significant moment in the evolution of the Adidas Originals line, pushing the brand into new, creative territories.
Jeremy Scott x Wings 3.0
When Adidas and Jeremy Scott released the Wings 3.0, it was clear that they were once again pushing the boundaries of sneaker design. The Wings 3.0 took the high-flying aesthetic of its predecessors and gave it a fresh, luxurious twist. The most notable feature of the Wings 3.0 was its patent gold metallic leather upper, which added a sense of opulence to the already extravagant design. This model was dubbed the 'Solid Gold' edition, an aptly chosen moniker that reflected the boldness and luxury of the sneaker.